|Job Title:||Adwords Specialist Limassol|
Our client is a leading provider of foreign exchange trading services.
We are seeking on their behalf to recruit an Adwords Specialist
Optimize and create Google AdWords campaigns with targets, goals and conversion code + tracking for maximum ROI
Analyze current keywords, research and recommend new ones where applicable
Analyze the campaigns and landing pages
Manage and maintain keyword lists, including keyword rankings
Familiar with A/B split testing/tools and conversion optimisation
Familiar with lead capture process (lead capture form, email marketing and auto-responder process)
Be able to setup ad support analytics, conversion tracking and call tracking
Experience with both desktop ppc and display ads as well as mobile ppc and display ads
Test a campaign using benchmarks to determine if worth pursuing further or using a different strategy
Be able to dissect existing campaigns that are not working and make the necessary changes to get results
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Responsibility for planning and budgetary control of all digital marketing
Required Education & Experience
University / College graduate in marketing, or computer related field or equivalent
Strong interpersonal skills to interact with team members;
High level of self-organization, responsibility, desire to learn and grow;
Deep knowledge of Google Adwords, Analytic, WebTrends
Working knowledge of HTML, CSS
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments