Digital Marketing Executive

Our client is a financial services company. We are seeking to recruit an experienced digital marketing executive to join their team

Job Description

Providing support to the growth team in the management of PPC, paid social and programmatic marketing channels across the region to hit monthly performance goals
Providing support with regular reporting and run in-depth analysis of marketing programs to identify optimization potential
Managing and driving multiple digital marketing projects and delivering effective results
Performing analysis of web trends, site conversion rates and ad campaigns to drive revenue growth
Running and taking end-to-end ownership of digital marketing channels for your specific market
Working closely with internal stakeholders and external agencies to determine actionable performance optimizations of marketing campaigns
Performing data analysis to identify business development opportunities and cost efficiencies
Analysing marketing and business metrics and providing ROI analysis of all marketing campaigns
Providing user demographics, behaviour data and analysis for market segmentation and product evaluation
Undertaking any additional tasks to meet the needs of the Marketing Analysis team

Required Skills & Experience

Degree in marketing or any other related field
2-3 years’ digital marketing experience in managing large scale search and paid social accounts with a strong focus on geo-targeting
Experience in running multi-language performance campaigns
Proven SEM knowledge of Google AdWords and/or Bing Ads – certification will be a plus
Strong proficiency of LinkedIn ads manager and Facebook Power Editor
Experience in running performance driven awareness campaign cross Paid Social, YouTube and DoubleClick Bid Manager (DBM)
A good understanding of tracking tools/techniques such as UTM parameters, cookies and DoubleClick is desirable
Demonstrated strong analytical skills and knowledge of tools like Google Analytics
Deep understanding of web analytics methodologies with an understanding of conversion funnels, optimization techniques, and bid management
Experience in SEO will be considered a plus
Advanced computer skills, particularly Microsoft Excel (i.e. pivot tables, VLOOKUPs) and PowerPoint to aid internal reporting
Ability to work autonomously and demonstrate self-starter qualities and to research performance issues and formulate tangible solutions
Flexible attitude, appreciation for the competitive landscape constantly evolving, and ability to adapt approach accordingly

Remuneration & Benefits