Marketing Officer

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Our client is a very well established Financial Services provider. They are seeking to recruit a Marketing Officer to join their expanding marketing team

Job Description

  • Create, launch and evaluate marketing email campaigns
  • Segment lists based on behaviours such as past email engagement, website interactions and database parameters
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
  • Optimize templates to ensure responsive behaviour for both mobile and desktop mail clients
  • Work to minimize list decay and unsubscribes while increasing the productivity of email lists
  • Develop documentation and road maps for processes, A/B tests, and promotions run via emails
  • Manage all marketing related translations
  • Competition analysis
  • Build strategic relationships and partner with vendors and agencies
  • QA and proofread all marketing material
  • Keep all media channels up to date
  • Offline event coordination

Required Skills & Experience

  • Bachelor`s degree in marketing, business or in a relevant field
  • Previous experience in online marketing
  • Knowledge of HTML for e-mail template building
  • Excellent understanding of email marketing concepts and metrics (lead nurturing, marketing automation, building segmentations and web analytics)
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Excellent command of the English language
  • Excellent team working skills

Remuneration & Benefits

  • Competitive salary package
  • Performance related bonus
  • Private health insurance
  • Corporate pension fund