Senior Brand Manager

Our client a very well established beverages company based in Larnaca, they are seeking to recruit a highly motivated individual for the position of Senior Brand Manager for their offices.

The successful candidate should have previous experience in the FMCG sector and around 2 years’ experience as a Senior Brand Manager in either in food or beverages.

Job Description

  • Constant motivation of the brand in order to create demand and influence the brand image
  • In-depth familiarity of the market and the competitive arena and regular follow up of the brand behavior
  • Good understanding of the fund performance at sales level and formulating marketing solutions which will influence the sales
  • Good familiarity with the brands’ value chain
  • Operating and performance management of the marketability of the brands’ products according to the annual plan
  • Managing the brands’ budget
  • Upkeeping regularly abreast of the ongoing innovations in the marketing world, and internalising them in the work programs
  • Managing overseas interfaces (owners of the brand/partners)
  • Structuring an annual working program for the brands
  • Site visits to get to know the customers and the market for checking availability of the products and control of the implementation of marketing processes
  • Formulating marketing solutions to the challenges created in the competition arena
  • Managing the ongoing advertising operations including: ATL, BTO, product production, follow up of performance as required and control over the activity
  • Management and follow up of the sales promotion activity array:
    • Events: producing the event from beginning to end
    • Tasting stands at points of sale: initiating the activity, managing the stewards’ activity at the points of sale, exercising control over the stewards’ work, monitoring the availability of the products been tested
  • Reporting to the brand owners/partners at a weekly/monthly/quarterly/annual level
  • Preparing, responsibility and escorting visits of the brand owners

Required Skills & Experience

  • University Degree in Marketing, Business Administration or any related field
  • At least 2 years of experience in a similar position
  • Experience within the industry will be considered as an advantage
  • Proficiency in Greek and English language
  • In-depth understanding of Marketing Strategies
  • Broad-based system approach – short-and long-term planning ability
  • Service oriented and good interpersonal relationship

Remuneration & Benefits

  • Base Gross salary in the region of €32,000, including 13th salary
  • Generous bonus/ commission scheme
  • Provident fund
  • Use of company car
  • Career growth opportunities